Standalone tools with narrow jobs
Hastie & Co products should solve specific, self-contained problems with a clear user, a clear job, and a clear edge.
Small products with clear edges.
Projects shows the public work. This page explains the shape it is allowed to take: standalone products, public writing, careful experiments, and ideas with enough edge to stand on their own. Hastie & Co favours named products over open-ended promises.
Direct-selling software with clear support paths
Product pages, purchase routes, licensing, legal links, release evidence, and support should stay attached to named products people can understand before they buy.
Public writing, not packaged advice
Security and AI-governance notes can explain public lessons and practical thinking, but they should not be framed as bespoke client advice or a hidden service line.
Named products before broad offers
The studio works best when each idea can stand on its own as a product, not as a vague service promise or a catch-all operating system.
Bounded experiments before offers
Early ideas stay in the lab until they have a clean boundary, public evidence, and enough distance from anything too broad or dependent on private context.
Local-first utility instincts
The safest product direction is usually close to the user: local-first utilities, personal tools, creative experiments, and clear boundaries around what data moves.